You reuse plastic containers.
You pack your groceries in canvas bags.
You say "no thanks" to straws.
Heck, you even installed a rain barrel in your yard to conserve water.
And then some jerk drives past and chucks a Styrofoam cup out his car window, and you watch, in horror, as the thing lands with a splatter in front of your house.
All it takes is an incident like this for a Reductionist to ask herself, Why do I even bother???!!!
Well, we bother because it's important.
We're committed to making our lives healthier, keeping our families safe, and using our buying power to make smart choices that don't hurt us or our surroundings.
You and me, we're in this together, and I'm here to do whatever I can to help you through your journey to Reductionism.